The Akaso Project

The goal of the Akaso design studio is simple: create clothing and handbags with a strong visual identity which connects you with the authentic body painting art of the Kara tribe in Ethiopia.  Motifs that passed from generation to generation since many centuries.  This art form is then edited by the Akaso design studio giving it an universal appeal.  

Designs that will endure the test of time.  In addition, the design and production of the Akaso collections is done with the smallest ecological foot print possible, and are made in full respect for the people involved in the design and manufacturing of our collections.  The Akaso style is the result of a long and expensive design process and comes in the best European materials.   It is our aim to bring these collections at an affordable fair price.  Adopting a low cost marketing and no adds strategy.  We invest in what is real, not in artificial worlds.


We love designing clothes and handbags that you will be proud to wear for many seasons to come. The Akaso Creative Director allows only the strongest design concepts in the collection : only 1 out of 3 fully developed product concepts is finally allowed to go in production.  

This means that Akaso absorbs a high design cost.  New products are launched every season yet at it's own rythm.  Many items remain in the collection for two seasons or more.

Akaso is a boutique designer label producing small quantities in each design, entirely produced in Europe.  So you can be sure your Akaso item is really unique.  

At the origins of Akaso there is a very simple truth : 70% of the price of a garment or handbag of a big label is related to their advertisement cost.  

 

Eliminating advertising, adopting a lean marketing cost, refusing influencers who will endorse any brand as long as you fill their pockets, we prefer to invest in what is real instead of fiction.  It means prioritizing product quality and honest sustainable productions, in stead of inventing an artificial world.

 

At Akaso, instead of relying on marketing hype to have an impact, we rather rely on the universal wisdom of collective respect.

Manufacturing an Akaso garment costs 2 to 4 times more compared to a garment of a big brand.    

Simply because Akaso uses the best European-only materials manufactured under the most strict and more expensive European production regulations.  Akaso prints and sweater motifs requir complex and more expensive production methods.  Akaso does not use nylon, polyester or – worse – acrylic, the highly poisonous super cheap synthetic yarn that is proven to be cancerogenous when it ends up in the animal and human food chain.

Akaso manufacturers small quantities in each product in Europe which inevitably results in a higher production cost.  It makes your Akaso item all the more unique and precious. 

When comparing material composition, their quality and social sustainability  (country of origin) – meaning comparing apples with apples – Akaso is confident you will see that Akaso gives superior value for money.

Akaso handbags and leather accessories follow the same design and production ethics.

Akaso uses a full grain calf leather sourced in Tuscany (Italy) where we develop our own colours.  We only use first grade skins.  We control every single skin.

The Akaso scarification motif is applied using our in-house developed and labour intensive technique.  Every single scar is different in shape and thickness evoking the authenticity of scarification body art.

The Akaso metal accessories are manufactured and gold plated in Italy.  Other components are sourced in Spain and Portugal.

Akaso bags are handmade in Porto, Portugal.  All in limited editions, making every Akaso bag quite unique.

Because we focus on product design and quality, and forego advertisement, Akaso bags come at an affordable designer boutique price.

 

Respect is at the core of the Akaso philosophy : what we save on advertisement cost, we invest into product quality and fair incomes for the Kara tribe Akaso body painting designers in Ethiopia, and all the men and women in Europe that work hard to design and manufacture the Akaso collections.

 

 

 

In the clothing and fashion industries, the factory is often where all global economic dysfunctions are focused: unsafe, even unsanitary working conditions, highly eroded wages and little concern for the environment.

In our quest to keep the distance between material suppliers and assembly production sites as short as possible, we chose to produce the Akaso collections entirely in the European Union.  The EU has the world’s most stringest environmental regulation for the fashion industry.  Think waste water recycling. Think the EU enforcing a tight control that safe and sanitory working conditions are put in place. 

 

Today, your consumption habit has a far greater impact on the standard of living of your fellow citizens than the voting ballot.