The Akaso Project

The goal of the Akaso design studio is simple: create clothing and handbags that will endure the test of time, with the smallest ecological foot print possible, and are made in full respect for the people involved in the design and manufacturing of our collections.  The Akaso style is the result of a long and expensive design process and comes in the best European materials.   It is our aim to bring these collections at an affordable fair price.  Adopting a low cost marketing and no adds strategy.  We invest in what is real, not in artificial worlds.


We love designing clothes and handbags that you will be proud to wear in 10 years. The Akaso Creative Director allows only the strongest design concepts in the collection : only 1 out of 3 fully developed product concepts is finally allowed to go in production.

Every Akaso sweater in collection is the result of a painstaking, time consuming and high cost design process : from the editing of a Kara tribe print on a three dimensional body to a 2D representation on paper, testing various possible print placements on a sweater, identifying which yarn types, production techniques and colour mix are most suitable for each single motif, pushing technical designers to explore beyond what is technically possible.

At the origins of Akaso there is a very simple truth : 70% of the price of a garment or handbag of a big label is related to their advertisement cost.  

 

Eliminating advertising, adopting a lean marketing cost, refusing influencers who will endorse any brand as long as you fill their pockets, we prefer to invest in what is real instead of fiction.  It means prioritizing product quality and honest sustainable productions, in stead of inventing an artificial world.

 

At Akaso, instead of relying on marketing hype to have an impact, we rather rely on the universal wisdom of collective respect.

Manufacturing an Akaso garment costs 2 to 4 times more compared to a garment of a big brand.    

Simply because we use the best materials manufactured under the most strict and more expensive European production regulations.  Our prints and sweater motifs requir complex and more expensive production methods.  Numerous are the designer labels that use nylon, polyester or – worse – acrylic, the highly poisonous super cheap synthetic yarn that is proven to be cancerogenous when it ends up in the animal and human food chain.  

When comparing material composition, their quality and social sustainability  (country of origin) – meaning comparing apples with apples – we are confident you will see that Akaso gives high value for money.

The production cost of an Akaso handbag is the same as for a major European luxury house.

And yet, an Akaso handbag comes at a more affordable price.

How we do this ? Because we cut away the advertising spending and adopt a no seasonal sales policy since our 2019 collections.  

 

Every customer pays the same price, regardless of the time of the year. No items on sale.  Akaso collections are timeless, and therefore not linked to any specific seasonal trend.  Akaso product launches follow our own inventory logic and our desire to surprise Akaso followers with exciting new arrivals.

The fashion industry has been victim over the last decade by an unsustainable business model applied by too many brands across all market segments : brands taking unfair margins anticipating that half of their turnover will materialise in sales, putting in place a pricing policy geared for normal margins when products are sold eventually at minus 70 per cent.

It is understandable that consumers lose track of real product value.  

Respect is at the core of the Akaso philosophy : what we save on advertisement cost, we invest into product quality and fair incomes for the Kara tribe Akaso body painting designers in Ethiopia, and all the men and women in Europe that work hard to design and manufacture the Akaso collections.

 

 

 

In the clothing and fashion industries, the factory is often where all global economic dysfunctions are focused: unsafe, even unsanitary working conditions, highly eroded wages and little concern for the environment.

In our quest to keep the distance between material suppliers and assembly production sites as short as possible, we chose to produce the Akaso collections entirely in the European Union.  The EU has the world’s most stringest environmental regulation for the fashion industry.  Think waste water recycling. Think the EU enforcing a tight control that safe and sanitory working conditions are put in place. 

 

Today, your consumption habit has a far greater impact on the standard of living of your fellow citizens than the voting ballot.