We love designing clothes and handbags that you will be proud to wear in 10 years. The Akaso Creative Director allows only the strongest design concepts in the collection : only 1 out of 3 fully developed product concepts is finally allowed to go in production.
Every Akaso sweater in collection is the result of a painstaking, time consuming and high cost design process : from the editing of a Kara tribe print on a three dimensional body to a 2D representation on paper, testing various possible print placements on a sweater, identifying which yarn types, production techniques and colour mix are most suitable for each single motif, pushing technical designers to explore beyond what is technically possible.
Eliminating advertising, adopting a lean marketing cost, refusing influencers who will endorse any brand as long as you fill their pockets, we prefer to invest in what is real instead of fiction. It means prioritizing product quality and honest sustainable productions, in stead of inventing an artificial world.
Simply because we use the best materials manufactured under the most strict and more expensive European production regulations. Our prints and sweater motifs requir complex and more expensive production methods. Numerous are the designer labels that use nylon, polyester or – worse – acrylic, the highly poisonous super cheap synthetic yarn that is proven to be cancerogenous when it ends up in the animal and human food chain.
Every customer pays the same price, regardless of the time of the year. No items on sale. Akaso collections are timeless, and therefore not linked to any specific seasonal trend. Akaso product launches follow our own inventory logic and our desire to surprise Akaso followers with exciting new arrivals.
The fashion industry has been victim over the last decade by an unsustainable business model applied by too many brands across all market segments : brands taking unfair margins anticipating that half of their turnover will materialise in sales, putting in place a pricing policy geared for normal margins when products are sold eventually at minus 70 per cent.
It is understandable that consumers lose track of real product value.
In the clothing and fashion industries, the factory is often where all global economic dysfunctions are focused: unsafe, even unsanitary working conditions, highly eroded wages and little concern for the environment.
In our quest to keep the distance between material suppliers and assembly production sites as short as possible, we chose to produce the Akaso collections entirely in the European Union. The EU has the world’s most stringest environmental regulation for the fashion industry. Think waste water recycling. Think the EU enforcing a tight control that safe and sanitory working conditions are put in place.